Financial Reports
Income Statement (2009-2014)
Stock Price (Low $17.40 - High $265.00)
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
- Model S won 2013 Motor Trend's Cars of the year
- Only utilizing 20% of current factory, leaving room for future lower-cost growth
- Dedicated to researching, manufacturing, and selling only electric cars
- Brand Image
- Positive strategic partnerships
Weaknesses
- Produce smaller quantities than large manufacturers, decreased economies of scales
- Perception of electric cars (slow, low range)
- Poorly developed infrastructure for recharging (Telsa's Supercharger network)
- Requires continually investment in R and D
Opportunities
- Rising price of fossil fuels
- Increased consumer perception about electric cars
- Adoption of technologies freely given from Tesla to other manufacturers to increase growth
- Using Tesla technology in other applications
Threats
- Increasing competition from large automakers to developing AEV vehicles
- Poor electric vehicle infrastructure as a public
- Loss of government subsidies
- Poor publicity on safety of electric vehicles
PESTEL Analysis
Source http://www.slideshare.net/joseangeldf/darden-school-of-business-tesla-strategic-analysis# Slide 30